Home / About

About Involute Systems

A CRM and revenue operations consultancy built on decades of enterprise IT leadership.

Technology that serves the business process

Involute Systems LLC is a New Jersey consultancy focused on CRM and revenue operations. We work on HubSpot, Microsoft Dynamics 365, Salesforce and Zoho CRM, and we pick the approach that fits your team, not the other way around.

The firm is led by Ravi Badge, who has roughly 25 years of IT leadership experience, including at Prudential, and holds a Rutgers Executive MBA. That background shapes how we work: clear scope, documented decisions and governance that outlasts the project.

How we operate

  • Evidence before recommendations
  • Scope and pricing agreed in writing before work starts
  • Documented workflows and handover, so you are never locked in
  • Security and permissions treated as part of the design
Who we help

Teams that depend on a CRM and are not getting enough from it.

Growing companies

Moving from spreadsheets or a starter CRM to a platform that can scale with the team.

Teams with a messy CRM

Duplicate records, unused fields, brittle automations and low adoption.

Organizations changing platforms

Migrating or consolidating CRMs after a merger, a license review or a strategy shift.

Ready to make your CRM earn its keep?

Start with a short conversation or a free self-assessment. No obligation.